Welcome to Altar'd State at Home: Introducing the brand and the experts behind it

Tana Ward: Leading the Vision for Altar’d State at Home

Tana Ward, Brand President of Home at Stand Out For Good, Inc., is spearheading the launch of Altar’d State at Home. With nearly 30 years of experience in specialty retail, including leadership roles at Gap Inc., American Eagle Outfitters, RH, and Ben Soleimani, she brings a wealth of expertise in merchandising, brand growth, and innovation. Her passion for transforming spaces and creating meaningful collections will shape Altar’d State at Home into a destination for inspired living.

Sean Connelly: Bringing Operational Excellence to Altar’d State at Home

As Chief Operating Officer of Altar’d State at Home, Sean Connelly brings over 25 years of leadership in the home furnishings industry. With experience at Restoration Hardware and Serena & Lily, he has played a key role in scaling operations, optimizing supply chains, and delivering exceptional customer experiences. Now, he’s helping shape Altar’d State at Home into a seamless and inspiring destination for beautifully curated spaces.

Brooke Willis: Crafting the Creative Vision for Altar’d State at Home

As VP of Brand Creative for Altar’d State at Home, Brooke brings a deep passion for storytelling through design. With a background in branding, photography, and campaign direction, she has led creative for industry leaders like RH and worked with top lifestyle brands. Her vision balances artistry with authenticity, ensuring every element of Altar’d State at Home feels both aspirational and inviting.

Lisa Wing: Elevating Quality & Craftsmanship at Altar’d State at Home

As SVP of Production & Sourcing for Altar’d State at Home, Lisa Wing brings 30 years of expertise in global sourcing, vendor relations, and quality craftsmanship. With leadership experience at Gap Inc., RH, and Jenni Kayne Home, she has a keen eye for detail and a passion for creating beautifully made products. Her dedication to excellence ensures every piece in the collection reflects the brand’s vision for inspired living.

Mike Donaldson: Designing Timeless Beauty for Altar’d State at Home

As SVP of Product Design for Altar’d State at Home, Mike Donaldson brings 30 years of expertise in home furnishings, blending artistry with craftsmanship. With experience at Pottery Barn, Serena & Lily, and RH, he has a deep passion for sourcing and designing pieces that tell a story. His global design perspective and love for antiques ensure every collection is thoughtfully curated, timeless, and inspiring.

Katie O’Connor: Shaping the Future of Altar’d State at Home

As VP of Merchandising and Planning for Altar’d State at Home, Katie O’Connor brings over 20 years of leadership in home furnishings. With a career spanning Williams Sonoma and RH, she has driven innovation, growth, and strategic inventory planning across major product categories. Her deep retail experience and passion for product development ensure thoughtfully curated assortments that meet customer needs. Katie is excited to collaborate with longtime colleagues and play a pivotal role in launching this inspiring new brand.

Kyle Heffernan: Bringing Visionary Design to Altar’d State at Home

As Director of Product Development for Altar’d State at Home, Kyle Heffernan is eager to contribute his extensive experience in furniture design to the brand’s exciting new chapter. With a BFA in Product Design from the Otis College of Art and Design, Kyle has spent over a decade collaborating with top industry leaders at RH, Williams Sonoma, and luxury brand Gregorius Pineo. His expertise in trend forecasting and material innovation ensures thoughtfully crafted collections. Outside of work, Kyle cherishes time with his wife and two young sons, exploring the beauty of the Bay Area.

“AS Home is special because it’s not just about designing beautiful spaces; it’s about creating warmth, comfort, and a sense of belonging. There’s something special about transforming a house into a reflection of the people who live there, and being part of that process is incredibly rewarding. We’re here to make sure your home feels like your home, and I couldn’t be more thrilled to be part of that journey.”